Mercedes C Class website

posted by Matt Cooper
on 10 August 2007

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Picture_7-medium

    • Tags

    Car, colour, game, interactive, light, website

    A really lovely website, fun to play with, looks really good and is nicely restrained. You learn about the product through little interactive games, that are actually quite good, most of them are twists on classics (like pong for example).

    A perfect example of a mini site which feels like its part of a bigger brand yet at the same time it has a personality and style of its own.


    http://www.c-class.co.uk/

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    what's been said

    posted by Malcolm Garrett
    on 10 August 2007

    Target market?

    I don't know enough about Mercedes to know who the target market for the C Class is? Do they like playing with what amount to digital versions of what used to be known as 'executive toys'?

    I'm glad they resisted making the balls 'chrome' in the Newton's Cradle section, or maybe the dynamic ray-tracing demanded for the reflectivity would be beyond Flash?

    OK, sorry, it is fun, and is nicely done, but will it sell cars? Or does it not matter if it doesn't?

    posted by Matt Cooper
    on 16 August 2007

    Target market

    Fair cop gov. I have to admit that after using this site i didn't run to my nearest Mecedes dealer and pick up a couple of automobiles. In fact I don't think that this will sell any Mercedes, because this is a designer site for designers. And as everyone knows, there's no money in design.

    Looks: good. Performs: not so good.

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