Exploding paint advert
I love the way that the amazing displays of colour in this advert are apparently real paint. It makes an interesting change from the common trend of being tricked into thinking something is real, and then being told it is digital. Maybe it's a double bluff though...
please log in to add a comment
posted by Matt Cooper
on 07 February 2007
It's good but...
It's a good advert but its not as good as the rubber balls boucing down the street, which preceeded this piece in advertising the Bravia TVs.
posted by Malcolm Garrett
on 07 February 2007
I preferred this one
The rubber balls never really excited me that much. With this advert I was really impressed with the idea that real paint was used on a real housing estate.
The website which goes behind the scenes is either a smart and logical extension of the TV spot to extend the usefulness of the add, or a bit too clever in expecting that viewer interest will be so stimulated as to need to know more about the production, as well as enjoying the ad itself.
Jonathan Glazer, the director of this, is famous for making cinematic ads like 'surfer' for Guinness which cleaned up with awards a few years back. He is now making the dvd of ads, including the now obligatory 'making of...' scenes. Hmmm.
Does this mean that advertising is striking out in new directions, or that it is simply bankrupt?
posted by Max Williams
on 07 February 2007
those balls weren't real
I liked the other advert, but many of the balls in it were cg- so for me didn't have the "wow I can't believe they did that" factor.
The Tango viral which was a spoof of the balls is also very good, and worth watching: http://www.youtube.com/watch?v=-qRvXh_0HbU.