Face The Task
The "Crouching Tiger, Hidden Dragon" of mobile phones, for Nokia's N96. Lots of linking seamless video - feels akin to the interface of film DVD with menus moving you from scene to scene. Its well done and edited to move with you as you explore the phones features.
Nice change - but lacks content to drive consumers back.
You can also opt to use your webcam…
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posted by Matt Cooper
on 06 October 2008
whizz bang
I'm somewhat torn between two standpoints with advertising like this. On the one hand I enjoy the high production values, the technical underpinning and the overall impact of the thing (no doubt backed up by an accompanying tv ad). However on the other hand it feels like a farcical, rip off which doesn't really target any demographic.
It just seems to miss the point somehow.
posted by Malcolm Garrett
on 20 October 2008
How 'new' is this?
This is not much more than an extremely well executed video-based menu, which is old-school and laboured. The content itself is minimal, and we wouldn't really be discussing it here at all if the production values and the technical delivery of the video weren't so well crafted. At best it's simply a link to several 'skip-intro' style movie clips.
If this standard of video on the web were commonplace (which it will become I'm sure) then we wouldn't give it a second look. The content is not particularly useful to the consumer, in the same way the at TV advertising isn't generally that 'useful' either. We are looking at it here to just marvel at the delivery and not the information it conveys.
posted by Ben Gibbs
on 30 October 2008
what he said
Like what Malcolm said- this is nothing new. All that has changed is the seamless video is more 'hi-def' but for me it is still very much skip intro. In this day and age unless it really captivates me i skip it getting to straight to the content for which i have visited for (perhaps my attention span is getting shorter)
I have also noticed that I found myself waiting for sections of this to load. Yes, the internet had become faster but often this hasn't lead to the case for faster loading sites, we just tend to fill them with more hi-def content and flash wizardry that takes a day and age to load.
I couldn't find a gallery on this site either- we all love to scrutinise phones on screen, looking at the curves and joins and buttons as big and close-up as possible. I still dont really know what it looks like. I suppose im more a tech specs person...
Rant aside, it is slick and high quality with well executed navigation and a very nice painting type on glass opening scene!