British Airways In Flight Safety Announcement

British Airways

posted by Matt Cooper
on 13 August 2008

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    • Tags

    branding, illustration, information, video

    Long haul flights are, at best, bearable. So as I attempted to get comfortable before a recent long flight I was pleasantly surprised to see some real quality and attention to detail had been paid to the delivery of the safety announcements.

    Rather than watching the flight attendants miming out the instructions they played an instructional video through the screens in the headrests. And it was a very stylish short film imbued with the BA corporate message but not in an overt way. I don't know who's behind it but the animation style looks very similar to the Hed Kandi CD packaging and its many imitators.

    It didn't feel too laboured, just a well executed element in the bigger branding hierarchy, where other companies may have cut a corner BA seem to have got this just right.

    Here's the best YouTube version i can find:


    http://

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    what's been said

    posted by Malcolm Garrett
    on 05 September 2008

    Virgin in-flight

    Of course, Virgin Atlantic led the way with animated in-flight information. The great Ryan Hughes drew a wonderful sequence for them many years ago. I haven't yet seen the BA clip mentioned here so don't know how well it compares.

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