dynamo london

I've worked off and on over the years for Moving Brands, and at Christmas they sent me a scarf - which is lovely - but the way it was made is pretty exciting: it was co-created by the Moving Brands ecosystem (ie. them and everyone they know). I've copied and pasted the blurb from the Weare website - explains it better than I could:

'Last Christmas Moving Brands set up a screen made of fairy lights in the Moving Brands window.

We then invited people to send messages and drawings, via a simple web-interface, to be shown in sequence in the window. The window was captured by webcam and broadcast live to the internet.

We stored everything sent to the window in a gallery, and the full sequence has been used to create this scarf.'

If you go to the website you can create icons for whatever they make next. I really didn't think I'd get sucked in, thought it might be a bit gimmicky, but, I have to confess, I submitted loads of occult sigils and random filth (I guess that's just the kind of guy I am) and now I'm kinda excited to get my hands on scarf v2.

Moving Brands also plans to offer the Weare technology to designers and creators around the world - which would be an interesting social experiment in itself, just to see the contrast between what some football team's ecosystem plasters over themselves compared to, I dunno, Alexander McQueen's ecosystem.

Co-created fashion indeed.