Bounceometer

Shock Absorber

posted by Francesca Granato
on 16 November 2007

this project has been
viewed 773 times

Shockab_01-medium

Tags

Animation, bra, breasts, viral, women

I think the Maxim webiste describes it perfectly:

"Select titty size and sport, then sit back to see what the Shock Absorber bra can do for your lady".

Apparantly this site has been around for a while. I saw it for the first time today. After I'd stopped laughing, I concluded it was shameless, gratuitous, sexist nonsense. However, after a few more "go's" my opinion started to change. It does demonstrate with painful accuracy the effect of exercise on unsupported breasts. And I am told that genuine scientific research goes in to the Shock Absorber bras, and that the Bounceometer is a result of that research.

I'm sure the Bounceometer is shameless and gratuitous, but as a viral marketing it works. Proof that works: I think I might buy a Shock Absorber bra myself!


http://www.shockabsorber.co.uk/bounceometer/shock.html

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We'd like you to rate a project for success in three different areas. Tick looks good if it is aesthetically pleasing, and tick works well if it is technically innovative. Most importantly tick performs effectively if you think it meets all of its professional objectives.


Obviously we don't really expect to see any work submitted that is no good, but you never know.

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what's been said

posted by Malcolm Garrett
on 04 December 2007

Is this useful?

This is meant to be a 'serious' information guide to help women choose the right bra for sporting activities yet, not unsurprisingly I guess, it falls to a 'Lad's' magazine to play a significant role in promoting it. Somehow I don't think it had feminine wellbeing in mind.

Sadly, I can't help thinking that the 'Bounceometer' rather misses the mark somehow, but as I am clearly NOT the target audience, I don't really feel qualified to say so, even though I just did.

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