DYLAN send someone a message

TEN4

Legacy Recordings

posted by Malcolm Garrett
on 16 September 2007

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Dylan_viral-medium

Tags

advert, music, pop, video, viral

So, it's just a viral ad for Bob Dylan's Greatest Songs CD collection, but it's cute.

A simple idea, but simple is almost always best.

Sent to me this morning by Bob Cotton - thanks Bob! :-)


http://www.dylanmessaging.com/messages/QTU6-71M0-0YST-BAJ6-64IT

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what's been said

posted by Tim Milne
on 17 September 2007

another test of a good idea

Many believe there are no new ideas, merely good re-treads. And some ideas are so good they seem to be good enough to be re-trod time and time again. This seems to fall in the interactive bucket most notably occupied by the Subservient Chicken et al, but is no less smile-inducing for it.

Maybe they did it because the orginal card-caption idea has also been used ad-nauseum, so maybe it's a kind of appropriation cross-roads.

posted by Tom Evans
on 17 September 2007

Damn you viral marketing, you got me again.

I swore viral was dead and I would never send anything to mate on behalf a brand again. And then this! When will I learn? Not that it's particularly innovative as we've already pointed out, and the card thing has been ripped off so much. But it's just cute, it works well, its useful and it brings a smile to your face. Damn you manipulative marketeers. Grrrr.

posted by Bob Cotton
on 19 September 2007

dont forget originality

OK (above), but don't forget this was probably the first 'pop promo' ever, even if it was embedded in D.A. Pennebaker's Don't Look Back (1967) the seminal documentary of Dylan's 1965 UK tour. The Homesick Blues sequence is shot round the back of the Savoy hotel in London - Alan Ginsberg is in the alley... So the Dylan marketing at least appropriated the best...

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