dynamo london

This year’s i-Design conference will take place on 24 September at the University of Westminster as part of the London Design Festival.

Showcasing groundbreaking work in the field of interactive design, the conference will focus on the notion of 5D design, with the increasingly pervasive influence of immersive media in everyday life.

5D is about the recognition that digital design has grown up and escaped the confines of your computer screen. On the one hand, there is now digital design in everything from street signs to tube trains. On the other, computers are no longer beige boxes in the office: they’re in your pocket; in your car and embedded into all kinds of objects, mixing freely and blurring the lines between digital and analogue. Conference director Malcolm Garrett comments:

“A big source of inspiration this year is the successful infiltration of the iPhone into the everyday lives of all sorts of people. It is a Trojan Horse. It has eliminated distinctions between computers and normal life; between online and offline. The touch interface – which brings the physical back into digital communications – has finally come of age, after so many false starts.”

Organised by dynamo London, a joint venture between AIG and NMK, the i-Design conference is now in its third year. Previous speakers have included Andy Cameron, Simon Waterfall, Brendan Dawes, Nat Hunter and Adrian Shaughnessy, as well as representatives from The Future Laboratory, NMA, Google, and brand experts MediaEdge.

For more information and to register visit: www.idesign-london.com

There will also be a Portfolio Clinic for recent interaction design graduates and young designers.